I love it when I get a chance to work in industries beyond automotive.
Over the past few months, I’ve been involved in a couple of creative and business pitches on behalf of a global media title that I am associated with as a consultant. The two couldn’t have given me any more a polarising experience than they did.
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To those reading — which is my 13 family members — do you see ‘normalcy’ returning where you live?
In the NCR, things are starting to open up. From my apartment on the eleventh floor, I can see the shops starting to buzz again after this pause of three-or-whatever months.
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I own a smartphone. I have a couple of news-feed apps that throw regular notifications. I am absolutely miserably fed up by the daily message that says, ‘India records its biggest one-day rise in coronavirus cases’.
Of course it did, you idiots — India has been ‘peaking’ every day, for several days. This is how things are going to be for some more time to come. We’ve been testing more than ever and cases ought to rise proportionately. So stop with that freaking headline already!
It was a weekend. As was customary, we drove out to a relative’s place.
We reached and warm greetings were exchanged. “Great timing! You must have lunch with us.” I’m still wondering if it was said sarcastically. It wasn’t great timing. It was 11am and lunch would eventually be at around 4pm. You’ll read why.
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I have a small circle of very close friends. At best, it’ll be a metre across if we stood holding hands. Er. That would be an awkward sight.
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COVID-19 has given us a wretched reality. It’s pathetic — there’s no doubt about it.
After some relaxations were announced, the first things that circulated heavily on all kind of social media were videos of queues for booze. There was one of near where we live — the queue went on for almost 800 metres with people squeezing into each other.
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The lockdown has done great wonders! People are living with each other instead of in their respective phones, there are social praises on the society message boards instead of defaulters lists, and there’s greater sense of cooperation in general.
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WhatsApp. According to the latest figures, over 1.6 billion people use it. And that’s discounting China where it is largely blocked. Based on several social media reports, it is also the first thing that a huge chunk of people check on their smartphones.
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I have blurry recollection of a small stuffed bear back when I was a tot. It was grey and had a gloomy face — not something you’d call an attractive toy. Neither my sister nor I had great fondness for it. It was always neglected. But it had the great distinction of being a stuffed toy. Stuffed toys are things that no one needs but everyone has.
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It’s only happened once — I walked out of a movie barely half an hour in. I’d had enough of it. The performances were fatigued and the plot was scattered. I couldn’t muster enough courage to sit all the way through.
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