Lighten up, guys!

I’ve been doing this a fairly long time now — this business of writing about cars (and a fair bit about bikes). Over the years, the different brands I’ve worked for helped me develop different writing styles. It ranged from casual flow of words where I’d make the readers feel like they know the team well, to the really serious writing on matters relating to business affairs and very straight-forward product reviews. I’ve had a parallel work life, too — one where I’ve been an industry analyst and prepared research papers. That’s as fascinating as it is mundane. Mostly mundane.

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