Bare Essentials

WhatsApp. According to the latest figures, over 1.6 billion people use it. And that’s discounting China where it is largely blocked. Based on several social media reports, it is also the first thing that a huge chunk of people check on their smartphones.

For an equally preposterous percentage of people — almost 80% of total consumers — the first real activity of the day is checking their smartphones. If they had a choice, breathing would be second. Other morning duties would be optional undertakings.

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